Effective Lead Generation Through Digital Marketing

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How to Increase Your Small Business Lead Generation

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.

A lead is a person who has shown interest in your company’s product or service in some way.

You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your competitors.

A lead generation funnel centres around a large number of names being poured into the funnel. Over time, you identify which are viable targets, then hopefully turn those targets into prospects and finally convert to buyers as they move down the funnel to purchase.

Direct marketing goes way back in the world of insurance sales, but the internet has made it much easier for insurance companies to get new targets and automatically follow up with potential clients.

If you’re using online marketing strategies, it doesn’t matter if it’s the middle of the night and your business is closed – your insurance agency can get new clients anytime, anywhere.

There are 3 steps to this process:

1. Generation

This is the first part of the journey, where you generate the initial spark of consumer interest or enquiry into your products or services.

Ideas to start trying to convert targets to paying customers include:

• Asking people to sign up for your email newsletter

• Encouraging people to fill out an online form for a free consultation

• Using an exit intent popup on select webpages

If you’re doing SEO, SEM, social media marketing and content marketing well, you should have a large number of visitors to your website and social media accounts, where you can initially engage new clients.

Note that Canada’s Anti-Spam Legislation (CASL) requires you to receive consent from recipients before sending messages. Make sure you ask people if they’d like to sign up for your newsletter before you start sending your finely-crafted marketing materials to their inbox!

2. Qualification

Not every prospect you capture is going to become a sale. You need to have an effective process of filtering through all your leads to find the best ones. Otherwise, you’ll waste time on audiences that will never convert.

For example, a prospect who lands on your site, visits your “Pricing” page and enters their information into a form to download your free report is more valuable than a person who lands on your site, reads a blog article, then leaves.

Here’s an example of lead generation through digital marketing from everyone’s favourite gecko.

3. Nurturing

This is the step where you’re focusing your efforts on providing relevant information at each stage of the buyer’s journey. Some examples are providing targeted marketing content and email personalization.

Studies show that compared to traditional marketing, content marketing and email marketing generate 50 percent more leads. It’s important to create original, quality content if you want to attract customers – especially because a lot of insurance information is confusing to the average person.

Content marketing helps you get discovered on social media and in search engines.

Then, you can help drive new referrals organically. Appeal to potential clients’ needs and pain points with solution-based content and you’ll get their attention.

Through continuous nurturing with valuable content, people will start to think of you as a trusted source and authority.

The Importance of A/B Testing

You’ll never know quite how successful any campaign is without testing it! A/B testing is a popular way of determining what works and what doesn’t.

You should be testing the effectiveness of one element at a time to determine what is actually responsible for an increase (or decrease) in traffic or conversions. The more time you spend testing, the better results you’ll see.

Some things you can A/B test include:

• Adding or decreasing text or white space on your website

• Changing a call to action in your email or on your site

• Changing a headline or block of text on your sales landing page

Finding new clients is hard work. So is working hard to stay ahead of your competitors. Will it be easy? No. But if you put in the time and energy you’ll see your insurance marketing strategies pay off!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.


Where To Start with and More

Tips for Determining the Most Suitable Rolloff Container Services

The condition of our environment should be our key duty as its safety as well as cleanliness is necessary and the cause of our existence. This comes with a task of ensuring that all the litter from both the commercial and residential premises are disposed suitably and by making this habitual then the world will be a safe place and suitable for the future generations. The most exceptional step will be finding the best roll off container services as through them a roll off dumpster rental will be availed and thus putting together all the litter will be easy and to determine the best of the services you should study this text to master the crucial tips.

One it is important to take note of the terms of the roll off container services and the best will be having easy terms that you will comply with. Concerning this, you will see that the conditions will be based in either renting or buying the roll off dumpster and renting it will be most appropriate and as such the best roll off container rental services will allow renting the dumpster ate fair fee rates and this will be suitable for your budget. The period for renting the roll off dumpster rental will be determined by the swiftness in which it will be filling up and thus with such roll off container rental services this will be base per your choice and thus the best.

The second step involves that taking note of the ranges of sizes of the roll off dumpster availed by the rolloff container services company. The sizes of the roll off dumpster are determined by the width and the length and this is dictated by their standard designs and thus through a professional, you will learn of the most suitable roll off dumpster. Here, the amount of garbage will be considered and through the best rolloff container services you will access various sizes and thus you will be able to choose on the best and this will be pleasing.

The last thing is indulging into the vastness in which the roll off container rental services agency is experienced. The most exceptional rolloff container rental services will be served by the agency whose solutions will be worth and will be direct to the best of the environment and thus the best
will result. As such, you should learn of the experience level of the rolloff container services firm and by finding out that its staff are highly skilled you should choose it thus the need of noting the above factors which will lead into an easy selection.

Incredible Lessons I’ve Learned About

Considerations When Looking for a Collection Agency

It is a known reality in every industry that not all clients will pay up on time. As much as you can wait for the client to get adequate resources to pay you, this shouldn’t be your job. You should work with a professional debt collection agency if your customer has been negligent on his or her payment for a long time. Here are some of the factors you should have in mind when looking for a collection agency.

The first factor to consider when looking for a debt collection agency is their expertise in the industry. There are many service providers in the industry with each of them having convoluted differences to the other. When looking for fox collection agency, ensure they understands tiny details such as invoicing and contracting. Experienced debt collection agencies know how to navigate through the paths of big organizations payment systems and emerge victoriously.

The other element to consider when looking for a debt collection agency is their insurance. Proper insurances will help protect both the business and their customers. The guarantor bond is the most vital blueprint from a clients viewpoint as it insures the receivables collected on your behalf. The good thing about this bond is that it provides clients with the action steps should be debt collection company practice illegal or unethical activities.

The third factor to consider when looking for a debt collection service is their specialization. A lot of people think that debt collectors are the same, but it is not valid. Some collection agencies focus on small, businesses while others deal with medium and multinational corporations. Proper research should be done so that you eliminate the services not specializing in your area.

You should also work with a service provider who has a proper skip tracing system. There are many clients who have the habit of skipping their duties of paying debts on time. You will encounter this mostly when you are dealing directly with a client and not another business organization. Professional fox collections have an effective system in place that helps them determine whether the debtors are honoring their obligations of making timely payments.

Ensure you consider the status of the fox collection agency you are to work with. The best info comes from individuals who have worked with these service providers before. Get your references from businesses who know more about this service. You can know the type of services issued by your preffered fox collection if you check client reviews on their websites. You should hire fox collections that has an excellent reputation in the market as you stand a higher chance of getting ideal services from them.

Where To Start with and More

Guidelines for Penny Shopping

Penny shopping is something most people do to know about and it is the most beneficial strategy of shopping. Penny shopping is to buy items that have not to be sold for a long time and the price is, therefore, reduces to one penny. It is advisable to discover ore by checking for details since penny shopping is one of the most exceptional ways to save money. It is a necessity to save money and that is why you have to be careful so you can settle for the right options. Taking time to check the guidelines below to help you when you go for penny shopping is important. You should check different platforms to discover some information to help you make the right choice for your needs. You need to read more the tips below and use them to help you.

You should look for things being sold for a penny carefully without enquiring. When you ask the sellers, you may not be directed where the items are and that is why you need to check all items and their tags so you can make the right choice for your needs. What you aim for when penny shopping is to save money. You need to get the best for your needs and save money when you get the penny shopping list. You need to have an easy time by researching on how to check tags of penny sold items.

The other tip is to be polite to the penny shop keeper. It is important to be polite to make sure you get help in getting the items being sold for a penny. Getting help to find what you need and have a successful penny shopping is easy when you are polite here! Being polite is a way to show the attendant so you will be grateful when they show you the penny shopping spot. It is a useful tip for penny shopping that you need to use.

Another tip is to research online so you can get an idea on where you can go for penny shopping. Check out some information online so you can discover more about penny shopping and make the right choice for your needs. You penny shopping will be successful when you research online and get information to help you. Be cautious and check the guidelines above when penny shopping.

What I Can Teach You About

Collection Agency Selection Guide
Collecting funds that are already past the due date is what is said to have been collected by a collection agency and this would enable you be aware that they will be recovered since the team is full of professionals. If you are operating a lending company then it is good that you partner with one of the collecting agency so that you can find the process of retrieving your money easier than you could think of. You should be aware on how you will deal with the loan defaulters because they must be there and you should make sure that you try your level best to retrieve it.

You need to come in conjunction with the fox collections and they could help you to get the money that has been lost. You need to get assured that the collection agency that you have selected will be helpful to you at the end and so by considering the tips given in this website then you will be able to come up with the best company offering collection services. The first tip to think about is the duration of operation for the collection agency.

You need to be perfectly sure that you have some confidence and so the collection agency that you have selected must have been in service for a long period of time. A duration of five years in business gives you the best experience in selecting a good collection agency and so you must have the guts of choosing your best. A good status for the collection agency will be the best to choose and so you need not to lag behind in the whole process and you will have the chance of getting your best.

You must be able to find some of the comments that have been left by clients concerning the collection agencies so that you can rate their services. You will be convinced easily and this will not be a problem to you anymore and so you just have to make sure that the collection agency gives you the best collection services. The other good idea that you can buy is whether the collection agency is in conjunction with the credit bureaus so that they can retrieve the money defaulted.

The credit bureau makes the rest of the work simple and this has to be administered if you would like to achieve the best results. You need to check on the track record of the collection agency for you to be certain about the decision you will make. There is a lot of hide and seek that you can experience with those people who have defaulted and so you have to be certain that you will select the collection agency that will deal with the clients in a better way.

5 Key Takeaways on the Road to Dominating

The Essentials for Finding the Best Afoqt Study Guides

Serving the country is indeed one of the things that many people are wanting nowadays since we love the people in our country. And that is why people tend to go to military with the fact that it is one of the best choice that you could serve our country and gain money at the same time. One of the things that has been a trend for many people nowadays especially in joining military is the fact that they want to join the air force. Joining the air force would not just as simple as you may have think given the fact that you need to make sure that you get afoqt scores that are passing for a specific school. Here in this article we will be helping you get the best afqot practice tests that will surely help you get the best scores that you may need for you to be able to join the air force.

A research is indeed one of the important things that you need to take note at all to be able to get the best afoqt study guides. Doing research would be helpful in ways that it would also help us get to know the afoqt study guides that are available nowadays. With the fact that we all know that everything is indeed made easy with the internet we have nowadays makes it also easy for us to get to do these research.

One of the important consideration that you must not also forget in getting these afoqt study guides is the fact that you need also to make sure that they are affordable at the same time. The usage of our money wisely is indeed pretty crucial for us nowadays since we all know that we need to make sure that you could have money in times of your needs and aside from that, money is also a need for any human in their daily lives.

To make sure that your afoqt study guides are known for the great result it could offer to the people using it would also be another important factor that you must not forget in getting these guides. With the fact that we all know that we must make sure that we must get only guides that are only useful for us makes it very important for us to assess the effectiveness of these guides then. The effort that you have allotted to study for these exam is indeed one of the things that you need to take note nowadays and that is why your study guides would just be useless if you don’t study it at all.

Short Course on – Covering The Basics

How to Protect Your Family from a Home Invasion

The important aspect to know is that incidents associated with burglary has been increasing recently. By the fact that burglary cases have been on the rise, it is prudent for a person to know how to deal with home invasion to keep the family safe. You should consider the below tips when you want to keep your family safe from home invasion, click here for more.

You will have an assurance of keeping a family safe by the installation of security alarm. The installation of security alarm will help to curb cases of home invasion. The installation a security alarm will help in alerting the authorities and you about the case of break ins. It is possible for appropriate action to be taken when you are aware of a break in. A person should take a step to install security sensors at all entry points of his/her home. A person ought to keep his/her security system on when present at home. The important aspect to learn about the criminals is that when a guard is not present the criminals will turn the security system off. The security system to purchase, is that which will be remain active despite internet failure and power outage.

It is by using deterrents that you will increase the safety of your family. You need to learn that thieves take advantage of easy targets. You should learn that deterrents will be helpful when it comes to making a home to be unattractive to the strangers. You can consider installing lights, which have motion detectors. It is important to plant thorny bushes below the windows and have a dog to bark so that to cause unwanted attention. The essential aspect to know is that sticking stickers associated with alarm system on windows is important even when they are not available. It will be good to keep the documents out of the vicinity of strangers that shows the goodies that you have bought. It is essential to keep away the boxes that shows the new items you have bought for instance new TVs and computers.

You need to keep the doors of your home closed to keep your family safe. You need to know that open doors will make thieves to access your home in an easy way. The home whose doors are open will be an indication that the alarm is off. The important thing to learn about open door is that it offers easy access to these thieves. The knowledge of a person who wants to enter is essential before opening your home door. A person should take a step to create a peephole so that gain information of the person coming in.

You will need to have a safe room for your family safety.

News For This Month:

Factors to Consider When Finding the Appropriate Junk Vehicle Buyer

Junk vehicles are the types of cars that you do not use or they are not operational. You can always earn some cash for damaged cars if you happen to have a junk motor that belongs to you. These junk motors are obtained by somebody who buys damaged cars and pays vehicle owners cash for junk cars. Numerous dealers can now offer you cash for damaged cars so you need to choose the appropriate buyer you are sure about. This article will focus on how to sell my car and get fast cash for cars from a dealer who buys cars quickly.

You will be needed to sell my junk car to an authorized dealer. Approval is crucial so you will also be sure you are selling your motor to the right person. It will be a good idea if you request the buyer you have come across to provide you with documentation that shows they have been allowed to purchase junk motors from their owners. It is advisable that you sell my car near me to a company that has followed all the required regulations that have been put in place by the authority. You should pick a junk car store that is authorized by the appropriate firm since some may even provide you with inappropriate documents.

Ensure you sell your motor to professionals who you are confident with their services. You will need to look at the name this professional has out there so you will know more about them. However, you can also look at reviews from different people who have sold their car to this company as well. You need to possess some information about the junk motor that you want to sell. Most buyers may not even agree to purchase your motor if you do not have these documents. You can even find a dealer who will not bother about these documents. Check if this junk car buyer you want to choose has bad records about the services they give.

You will need to access the web so you will get to look for the appropriate junk car dealer. You will see numerous junk motor companies that purchase these cars over the internet so you have to know the one you want as well. You need to possess details about this firm by learning more about them on their page.

You should ask other vehicle owners who have sold their junk motors to recommend you a buyer you can sell you motor to.

The Benefits Of Offering A Free Membership

You can truly expand your business fast if you offer a full-fledged and valuable membership site free to your prospects and customers. This is a killer way to build your email list and to really get close to your audience. You see this happening in a micro way with Facebook groups, and how small business owners are using them to build community.

Let’s look at the many benefits of offering a totally free membership.

Grow Your Business

People like free stuff so if you offer a free membership community for your audience, they’re going to jump on it. This is especially true if you already have a following and customers. They like to feel as if they’re VIPs and in the know.

Build a Community of Fans

When you have customers, they may or may not buy from you again. They might not remember to look for you, so it’s not even that likely they’ll buy from you again – unless the price is right and they happen to see a new advertisement or mention of you. If they’re a member of your community, they’ll see it.

Identify New Target Markets

Something interesting happens in a private community among like-minded individuals. They start sharing about other things. They share their lives in an intimate way with the other members. It starts feeling like a safe place to share. When they share, you learn about more ideas and products you may want to create, or lookalike audiences you can target.

Build Your Brand

Having a popular membership site will help you build your brand because more people will know who you are. Give your members the incentive to promote your membership too. For example, give them points for getting people to sign up and for sharing that they can use toward products. That will help you build your list free.

Promote Paid Products

Since they are getting the membership free, you can promote all your paid products to them when they’re using your platform. Since they’re not on Facebook, LinkedIn, or another platform, all the distractions are gone and they’re going to be more likely to take advantage of your offers.

Offer Paid Upgrades

Even if you have a free membership site, it doesn’t mean you can’t offer a more exclusive one that offers more time with you – such as one-on-one video conferencing or something each week. If your free membership is hopping, people are going to want to find out about the exclusive options too.

Build Your Email List

Everyone who gets in your membership is being signed up to your email list. Because it is such a high-value offer, they’re not really going to think anything about giving their email to be part of a membership. It’s easy.


4 Goals You Need to Set to Improve Your Audience Engagement

The thing about audience engagement is that you’re the one who must define what it means to you as you set your goals. True audience engagement is essential for what you define. For example, if you mean to get more responses to social media posts, with real conversations happening, that is engagement. And if you want to get more shares for your memes, that’s engagement too.

It’s up to you, but it means that you not only have an audience but also that they do what you want them to do and remain committed afterwards. This doesn’t happen by itself; it happens by design, and part of it happening requires that you set goals for audience engagement.

1. Grow Brand Awareness

The reason you want to grow your brand’s awareness is that it will help more people know about you and your offerings. The more people who know, the more chances you have to make them part of your audience. The more audience members you have, the more opportunities you have for audience engagement.

To grow brand awareness, you’ll want to create content such as white papers, webinars, blog posts and other content that is designed with the goal of brand awareness in mind.

2. Build an Active Community

The very best way to grow and improve engagement is to have more people to engage with in a community environment. When you build an active and vibrant community, engagement will happen more easily because they feel special and part of a group or tribe.

A great way to build an active community today is through Facebook Groups. You can also use software like Ning.com and Delphiforums.com to help you build an active community. You’ll need content for your active community too, such as memes, challenges, infographics, and more.

3. Drive Traffic to Your Website

You’ll want to work on driving traffic to your website because the point of engagement is to get traffic to your website, and then get your visitors and hungry buyers to sign up for your email list so that you can engage with them in new ways. You can use your community and the content that you use to build brand awareness to help you drive traffic to your site. But the site must be set up properly to ensure that you have calls to action which are clear and understandable to your visitors.

4. Generate Leads and Sales

As you grow brand awareness, build an active community, and drive traffic to your site, part of the point of engagement is to generate leads and sales. You can then have engagement with your prospects and customers too. These are the people who will help increase engagement on all your platforms.

When you set these four goals, remember that they’re only goals. You will also need to develop a strategy that allows you to approach these goals, with measurable objectives and tactics that increase your chances of succeeding.


The Power of Content Marketing Storytelling

3 Easy Ways to Increase Your Social Media Engagement

Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, stories are up to 22 times more memorable than facts.

Here’s a great example of how a passionate story inspires, promotes and increases loyalty and social media engagement. SoulCycle is a trendy spinning studio that entices people to try out a fairly pricey class by using an emotional narrative.

This is also an example of brand positioning, but SoulCycle used it as a content piece across online platforms and on studio walls:

So how can you incorporate story telling into your business marketing efforts? Here’s 3 easy ways to get started with:

1. Lights, Camera, Engagement

One of the top ways to tell interesting stories is with video. I recently attended Social Media Marketing World in San Diego, and this was probably the biggest takeaway: you need to be focusing on video if you want to increase your social media engagement.

I know some people hate being in front of a camera, but there are a few ways to make it easier.

For example, if you’re a life coach, you could create short videos answering common questions your clients face such as Am I in the right career? How can I be happier in my relationship?

It feels much more comfortable and natural to speak about what you know, and you might find yourself actually enjoying it.

You could sit in your office, outside with a cup of coffee… whatever puts you at ease and creates a nice aesthetic for people to look at.

If you’re still shaking your head, how about creating videos that feature other experts (who aren’t competitors) or using imagery and text to tell a short story? A life coach could share graphics with inspirational quotes set to music or shoot a beautiful sunrise and ask followers: What are you grateful for today?

Whether you’re using Facebook Live or creating 15-second clips to share on Instagram, use the platforms your target audience does and start shooting!

2. Lose the Links on Facebook

It’s now common knowledge that Facebook limits the reach of your post if you include a link. When you share a post without a link, your engagement is much higher. We’ve seen his happen and have changed our Facebook marketing ways accordingly.

It’s not just Facebook who doesn’t want to see a bunch of links-it’s your audience. People like to engage with a brand and have authentic conversations, not just be fed a steady stream of links to relevant content.

You can limit your links by creating videos with calls to action, focusing more on problems and solutions your product and services offer, and asking your followers questions they’ll want to answer.

3. Add More Humanness

I kept hearing the word “humanness” at the conference. It relates to the simple idea of creating a more authentic story by being yourself to connect with your audience.

Warby Parker is an affordable eyeglasses company that focused their brand positioning around humanness. They never marketed to their audience by saying something like “We sell cheap eyeglasses for the whole family!”

Instead, check out the story they used across all of their channels:

“Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

Remember, telling a story is not intended to be a sales tool! Your end goal is of course to grow leads and sales, but your intent should be building strong relationships with your customers and online community. If you do that well, the rest will follow.

Don’t have a way with words, or the time to juggle all of your tasks, let alone focus on growing followers and engagement?

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.


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